Rock Fuel Team

Barry Summers, President

Barry Summers is an award-winning veteran live concert, music, film and TV producer known for creating and producing electrifying live concert series and music films broadcasted to global audiences and themed immersive entertainment experiences utilizing a proprietary streaming technology platform .

During the 1990’s, Summers collaborated with the legendary Dick Clark as Executive Producer for many successful live events for Dick Clark Productions, including concert films, live TV specials, and DVD releases featuring some of the world’s most popular artists along with Heavyweight Explosion live boxing broadcasted on ESPN and USA Networks live from Atlantic City.

In 2006, Summers founded Rock Fuel Media, producing, recording, marketing, and distributing music events for HBO, VH1, AXS, Sky, and the BBC featuring The Beach Boys, Lynyrd Skynyrd, Cyndi Lauper, Smashing Pumpkins, Foreigner and Guns N’ Roses, among many others. Summers served as creator, host and executive producer of the critically acclaimed Decades Rock Live Series on VH1, which aired in over 20 countries.

Rock Fuel Media’s 2014 “Guns N’ Roses Appetite For Democracy 3D: Live From The Hard Rock Casino – Las Vegas” debuted #1 on Billboard’s Music DVD Charts, and later won “Best 3D Music Entertainment Feature” at the 2015 International 3D & Advanced Imaging Society Awards. In 2020, Summers received a Platinum MUSE Creative Award for his work on the 2019 DVD “Foreigner Double Vision: Then and Now 40 Live Reloaded,” which was recorded in 2017 with both the band’s current and original lineups performing at Soaring Eagle Casino & Resort, Mt. Pleasant MI.

In early 2020, when the Coronavirus pandemic brought the entertainment industry to an unexpected halt, Summers partnered with Ty Roberts, well-known music technologist and entrepreneur, and launched FanTracks Studios. FanTracks™ streams live concerts and creates visual concept albums, TV Variety Specials and Movie Musicals for major multi-platinum artists including BUSH, 311 and the Goo Goo Dolls.

Then in December, Summers and his FanTracks™ team produced an innovative TV Variety Special “It’s Christmas All Over with the Goo Goo Dolls.” which became the first Augmented Reality Movie Musical event shown in drive-in theaters across the U.S. during the holiday season and a featured holiday season show in Amazon Prime Video.

Ty Roberts, CTO-CHIEF TECHNICAL OFFICER

Ty Roberts is an accomplished start-up entrepreneur, strategist and technologist. He is known for co-founding and leading growth for companies such as Gracenote (now owned by Nielsen). Roberts is recognized for his work in the music industry as the former Universal Music Group’s Chief Technologist Officer and for serving as the former CEO of Ion Music.

Roberts is a visionary who creates and propels forward new formats including immersive NFTs, Hi-Res Audio and Technology for emerging entertainment platforms and holds over 50 patents.

In early 2020 when the Pandemic prevented artists from performing on tour and with live audiences, Roberts joined with Barry Summers to launch FanTracks Studios. FanTracks streams live concerts, sports and produces TV Variety Specials/AR Films for major artists like BUSH, 311 and the Goo Goo Dolls. Roberts’ innovative and patented DIRECTORS CHAIR™, enables FanTracks viewers to select various camera angles, allowing real time multi camera switching and CROWDROAR™ enables FanTracks’ featured bands to hear the sounds associated with and generated by the fans’ interactive chat, reducing the sense of isolation created by the pandemic.

Milton Lage, Director

Milton is an award winning Director of multi-camera concerts and other live events. Milton has directed live concerts featuring Paul McCartney, Rolling Stones, David Bowie, Van Halen, MTV Unplugged Performances included Eric Clapton, Don Henley, Elton John, R.EM.,Sting, Stevie Ray Vaughn, Rod Stewart, 10,000 Maniacs, George Michael,Oasis, Babyface, Shakira (MTV Latino), MTV Live At The 10 SPOT, VH1 Decades featuring The Doors, Bonnie Raitt, Cyndi Lauper, The Pretenders, Heart, Elvis Costello, Lynyrd Skynyrd, Carrie Underwood, Norah Jones, Disney Channel Disney Games, Paul Simon “Under The African Skies”, NBC-TV, ABC-TV All Star Halftime Show featuring Mariah Carey, Beyonce, Will Smith, Christina Aguilera, Elton John, Carrie Underwood, John Legend and Rihanna Diamond, Alanis Morissette to name a few.

Barbara Shapiro, Business Development/ Marketing

A seasoned Strategic Media Business Development and Marketing expert.
Handling Business Development for partnerships, managing relationships, and working through projects from IP Brand inception to launch. Creating win-win partnerships for our clients providing strategic, tactical solutions as well as creative insights, resulting in growth for our media brands and partners.

Scot Barbour – Director of Immersive Experiences

Former head of Production Technology at Sony Pictures Entertainment and it’s advanced Stage 7. Leader in AR, VR and Immersive Entertainment film making and technologies. Former Apple Inc.  liaison to the Hollywood studios for development of their software for feature films and episodic television. Creates Immersive Experiences for Location Based Entertainment Destinations.

Brian Lockwood Live Performance Director

With more than 190 episodes of live television including network sports programming. A Directors Guild of America member, award-winner and production expert, Lockwood directed concert specials and music videos for world famous artists including Bon Jovi, Eric Clapton, Elton John, Sheryl Crow, Nell Young, Peter Gabriel and Willie Nelson. He has also directed 13 Budweiser commercials.

Kathleen Lantos-Cochrane – Licensing and Production Coordinator

Responsible for negotiating licensing contracts and securing clearances for program content and software applications and works directly with Producers in various capacities.