A live-streamed concert by British rock group Bush to promote the band’s new album “The Kingdom” marks the inaugural outing for FanTracks, the latest company to dive into the live-stream waters that have become the new normal in the music industry. 

The company, founded by live event TV producer Barry Summers and Ty Roberts, former CTO of Universal Music UVV +2.5% and co-founder of Gracenote, is banking on its focus on production quality and amped fan engagement to boost it in a field that’s suddenly gotten exponentially crowded.

The concert, slated to Saturday, July 18 at 9p ET on the band’s official website, will be preceded by a panel conversation hosted by DJ and TV personality Matt Pinfield (MTV, VH1), and wrap with an after-party where select fans will get to chat with the musicians in real time. Premium content and signed merch are also in the mix. 

Summers says the production, emanating from the company’s multimillion-dollar Burbank-based studio and comprising mixed reality technology, “will make our shows unlike any other live concert experience.” 

Fans will be able to choose among a variety of camera angles during the show, as well as mix audio during the concert. For audiophiles, FanTracks Sonic 360 offers premium 24-bit rate sound, and the concert will be available in 4K HDR formats for the home theater experience and compatible with any device and limited at home bandwidth connections.